PHILOSOPHY

Weird Specialty—Gretchen’s transformational advising services, Studio, and Salon—focuses on contemporary, values-driven creative businesses that don’t tick the typical boxes.

Working with clients in a myriad of industries, her services help creative entrepreneurs fuse values and business strategy. From rolling Transformational Advising sessions to Off-site Intensives to Critical Conversations, she aligns, realigns, and transforms solopreneurs and organizations to become more profitable, more sustainable, and more satisfying. Maximizing creativity allows for engaging at the highest level of personal, community and global responsibility.

Each of Weird Specialty’s services are designed to guide and support entrepreneurs through a multi-framework approach to develop opportunities, generate healthful and inspiring work, and ultimately more enriching, impactful, self-defined success.

MEET GRETCHEN JONES

An award-winning fashion director with an MBA from the University of the Arts London, and winner of Project Runway S8, Gretchen transitioned from creative to strategic business advisor and re-focused on helping the community she came from.

A designer by trade, Gretchen combines business acumen with keen aesthetic insight. She uses her skills to inspire leaders to think differently—questioning bias, diagnosing subjectivity, and illuminating intention. All these skills help build her clients’ businesses from the ground up, often supporting them through transition and exit, or working as an external performance coach. Gretchen has helped founders, CEOs, and creative teams incorporate purpose and meaning into their work, increasing bottom line while simultaneously improving our world.

Create & Cultivate · 19th & Park · Jess Rona · Modernist Financial · Tina Wells · Misha & Puff, At Land, Coclico · Core Fabrics · Mia Farrington · Tended Wealth · Brand Assembly · REI · Studio 5 · Little Sister Creative · Curam Collective · Bliss & Mischief · Swivel Beauty · East Olivia · Moon & Bloom Integrative Wellness · Gayle Gardens · Nobi Works · Milena Silvano · The Life Currency · Mociun · Charlotte Stone · Wabi Sabi Beauty · Closet Core Patterns · The Shift Creative · Converse · The Fold Mag · Pendleton Woolen Mills · Little Tienda · Amelia Wedre Davis · Jenny Pennywood · Town Clothes · Modern Macrame · Heather Tuba
International Association of NLP (IANLP) trained practitioner
MBA: University of Arts London, London College of Fashion
GenArt “Fresh Faces in Fashion” Inductee
Project Runway Season 8 winner
Gretchen is a keynote speaker and ambassador for sustainability, most notably presenting her work regularly at SxSW. In her previous life, she was a design director and GenArt inductee. Her work has been featured in The Business of Fashion, WWD, The New York Times, Style.com, Refinery29, Elle, and Glamour.