GRETCHEN JONES
PHILOSOPHY
METHODOLOGY
CLIENTS & PARTNERS
A designer by trade, Gretchen combines keen aesthetic insight and expression skills with polished business acumen. An award-winning fashion director with an MBA from the University of the Arts London and winner of Project Runway S8, she is now a business strategist and advising partner to founders and creative leaders around the world.
Weird Specialty—Gretchen's advisory practice, studio, and salon—works exclusively with contemporary, values-driven creative entrepreneurs ranging from interior design to designers and florists to film directors and health & wellness practitioners and beyond. She uses her skills to guide and inspire thinking differently—extinguishing bias, squashing subjectivity, and illuminating intention for the creative class that makes our world a beautiful, rewarding place to live.
Gretchen's unique methodology bridges the gap between creative expression and strategic business development. By integrating design thinking with practical business strategies, she helps creative professionals transform their passion into sustainable, profitable ventures that maintain integrity and purpose.
Weird Specialty—Gretchen’s transformational advising services, Studio, and Salon—focuses on contemporary, values-driven creative businesses that don’t tick the typical boxes.
Working with clients in a myriad of industries, her services help creative entrepreneurs fuse values and business strategy. From rolling Transformational Advising sessions to Off-site Intensives to Critical Conversations, she aligns, realigns, and transforms solopreneurs and organizations to become more profitable, more sustainable, and more satisfying. Maximizing creativity allows for engaging at the highest level of personal, community and global responsibility.
Each of Weird Specialty’s services are designed to guide and support entrepreneurs through a multi-framework approach to develop opportunities, generate healthful and inspiring work, and ultimately more enriching, impactful, self-defined success.
Weird Specialty serves creative entrepreneurs throughout the US and globally via thoughtfully structured in-person and remote partnerships. Wherever you are: if this resonates, we'll make it happen.
As your private board member:
The strategic advisor and sounding board you've been missing. You need someone who sees the whole picture and helps you make the decisions that keep you up at night. We develop business models that serve your vision, identify revenue opportunities that feel aligned, and make critical decisions about what to say yes to and what to let go.
As your depth-informed advisor:
Where psychological insight becomes strategic advantage. We dig into the unconscious patterns running your business from the shadows, helping you understand how these patterns influence your business decisions. Then we transform them, turning hidden obstacles into sources of creative power and differentiation.
As your management consultant:
Beautiful visions need grounded implementation and infrastructure. We build operational systems that work with your creative process, not against it. Systems that actually stick because they're built for how you actually work, not how entrepreneurs are “supposed” to work.