Asa Seeburger

Asa Seeburger

Founder Society Botanica

About ASA

Founder Society Botanica

A third-generation gardener and plantswoman with a dual education in History and Biology, my path took me coast to coast from Boston to San Francisco, Seattle, and New York. After 16 years in brand marketing, I transitioned to pursue advanced studies in cosmetic formulation and perfumery, working to master the art and science of the craft.

Drawing inspiration from heritage ornament and the poetry of the cottage garden, my work and brand Society Botanica explores the subtle darkness that gives depth to beauty—my deep botanical knowledge and lifelong connection to plants infuses every creation—transforming everyday routines into moments of quiet luxury and meaningful connection with the natural world.

Ways to Connect

www.societybotanica.com | @societybotanica